THE ORIGIN STORY
Forging
a New Path
EMBRACING CHANGE
Thriving past the comfort zone
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TAS was a convergence of circumstances. Having spent my entire professional career in a corporate structure, with an assured progress through the organizational chart, I was not looking for a change. But when the COVID-19 pandemic hit, my shift in mindset was immediate.
Even though starting my own business was a complete 180 from where my path was leading me, the world on lockdown was my chance to explore unfamiliar territory. This led to a series of revelations, new relationships and new opportunities, with one common theme running through them: change is good.
Joanna Kufedjian
Founder
Joanna Kufedjian
Founder
Building my own business has been an education in resilience and patience, while allowing me to be more creative and dynamic. TAS was born as an homage to my mother, Anastasia, who was my guiding light, my pillar and my role model.
Anything I have accomplished is a testament to her unconditional love, strength and kindness. I hope that this new journey allows me to bring all of that to my work, my clients and my partnerships.
Want to learn more or get to know us better? Let’s connect.